BME456B VTU Notes: Digital Marketing 2022 Scheme PDF

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Digital Marketing

BME456B

2022 Scheme

Module 1 : Introduction to Digital Marketing

Introduction to Digital Marketing (DM)-Meaning, Definition, Need of DM, Scope of DM, History of DM, Concept and approaches to DM, Examples of good practices in DM. Email Marketing-Need for Emails, Types of Emails, options in Email advertising, Mobile Marketing

Module 2 : Social Media Marketing

Social Media Marketing -Introduction to Blogging. Introduction to Face book, Twitter, Google +, LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaigns.

Module 3 : Acquiring & Engaging Users through Digital Channels

Acquiring & Engaging Users through Digital Channels: Understanding the relationship between content and branding and its impact on sales, search engine marketing, mobile marketing, video marketing, and social-media marketing.

Module 4 : Designing Organization for Digital Success

Designing Organization for Digital Success: Digital transformation, digital leadership principles,online P.R. and reputation management. ROI of digital strategies, how digital marketing is adding value to business, and evaluating cost effectiveness of digital strategies

Module 5 : Digital Innovation and Trends

Digital Innovation and Trends: The contemporary digital revolution, digital transformation framework; security and privatization issues with digital marketing, Understanding trends in digital marketing – Indian and global context, online communities and co-creation.

Other Subject Notes

BME502

Model Question Papers

Previous Year Question Papers

Syllabus

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